John Lewis- You've done it again

So it's that time of year when John Lewis brings out a fantastic and mesmerising TV advert that knocks all of the others out the water, and this year isn't any different! The 2013 edition is an animation telling the story of a Bear who always misses Christmas, due to hibernation (or lack of sleep), and so his friend 'the Hare' buys him an alarm clock so he can join in the festivities with all the other woodland animals.

The advert begins with the phrase "There was once an animal who had never seen Christmas". It then proceeds to tell us of the warm friendship between the Bear and the Hare throughout the year and leading up to Christmas. However the Bear becomes tired and sleepy, retreating to a cave to sleep. However the Hare brings him an alarm clock as a gift so he doesn't miss the big day! The advert ends with "Give someone a Christmas they'll never forget". Although it may sound a peculiar storyline, the beautiful 2D animation along with Lily Allen's (Cooper's) cover of 'Somewhere only we know', makes it the advert to beat all adverts this winter.